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Kelly Holland, owner and CEO of Penthouse, says beyond driving profits, the adult entertainment industry and social networks are serving the same basic need."Cams are the adult industry's response to Facebook, frankly," Holland says. It became what it was, I would tell you, not through Zuckerberg's brilliance, but because it was just the right thing at the right time.
The following year Facebook was born and over the next decade, live streaming video would become a cornerstone of mainstream social media.
Clinton Cox, founder of Havoc Media and Cam Con, a "model convention" focused on webcamming and other forms of social media, got his start in the early days of commercialized live streaming video.
At the time, large webcamming studios were being built across the US, Latin America and Eastern Europe, churning out 24-hour streams from sometimes hundreds of models per day.
Harli Lotts (not her real name) knows her audience better than just about anyone I've ever met in online media.
In just two years, the bubbly blonde from El Paso, Texas, has gone from manager of a rent-to-own store to rising internet starlet by making personal connections with a loyal online audience.